Spend Your Dollars Where They Count
A free directory built to make one thing simple: finding and supporting Black Owned businesses, brands, and professionals.
Why we built this
Every dollar you spend is a decision. Where We Spend exists to help you spend yours in a way that builds community wealth — by making Black Owned businesses easy to find, whether they’re around the corner or shipping across the country.
We bring together restaurants, salons, boutiques, contractors, physicians, attorneys, online brands, and more into one place, organized by city and category, so supporting Black Owned businesses takes seconds — not hours of searching.
A dollar spent at a Black Owned business doesn’t stop there. It helps pay an employee, supports a family, and keeps wealth circulating in the community that created it.
When Black Owned businesses are easy to find, they’re easier to support. Visibility is the part we can help with — and it’s the whole idea behind Where We Spend.
One directory, three ways to support
Local Directory
Black Owned businesses and professionals with deep coverage in six major metros — Southern California, Washington DC/DMV, Atlanta, Dallas–Fort Worth, Houston, and Chicago — plus Black Owned businesses across 18 states and 360+ cities, searchable by city, category, and ZIP code.
Shop Online
A nationwide collection of Black Owned brands that ship anywhere, spanning beauty, food, apparel, home goods, and more.
Find a Professional
Physicians, dentists, attorneys, therapists, and accountants — find Black professionals near you, by city and category.
How listings work
Our directory is built to help people discover businesses — it is not a review site, and a listing is not an endorsement. We gather information from public sources and from business owners who submit their own listings, and we do our best to keep it accurate. Details change, so we always encourage you to confirm directly with each business before you visit or buy.
Are you a Black Owned business? You can list your business for free. See something that needs fixing, or want a listing removed? Contact us and we’ll take care of it.
Be Part of It
The easiest way to support this work is to use it — and to spend Black whenever you can.
More Than A Directory
Where We Spend is a complete, growing guide to Black Owned businesses, brands, and professionals — and it gets stronger every time you pitch in. Recommend the businesses you love, and let us know when a listing needs updating or fixing.